Starting from scrap, in order to achieve a edgy casual menswear collection, I did story generation, forecast and theme generation through various methods like affinitization, thin slicing, brainstorming and cardogram in this project. Post theme-generation is whole conceptualization incorporating boards, rendered sketches, lineup and flats. Take a dive into the Glitch.

First step of story generation begins with collecting 10 articles about Zeitgeist and going through them in details, in a group.

In the next step i.e thin slicing group members write the keywords that summarize the article according to them, for all the articles. Key words by each members are written separately in notes like the picture below.

After thin slicing the common keywords (per article) are chosen to proceed and develop 4 stories which would be further used for theme development.

Brainstorming of all 4 stories to get diverse angles about them.

Here the pictorial process and board generation begins. Before getting to the final theme, boards are made for all derived stories.

Since we have got the 4 stories, now it's time to move on to the theme which will be based on 1 of 4 stories. Choosing the Screen sabbatical as the story I developed the theme GLITCH. Let's take a dive into the GLITCH.

look 1

look 2

Look 3

Look 4

Look 5

Flats